Frank is our anti-hero, and the chief protagonist in all our stories.  He’s the common link in every course, and the case files from his investigations form the basis of the learning materials that guide our users through their curriculum.

Frank’s first mission is Frankly eCommerce, where he sets out on behalf of an unknown client to unearth the secrets of an online merchant’s success.

The focus of Frank’s attentions is Indi; a young, successful entrepreneur who has taken to the internet like a duck to water.  As he observes, listens and reads everything he can about Indi’s e-commerce tactics, a wealth of valuable intelligence emerges including insights and interviews from many leading experts in “real-world” e-Commerce.

More than just a fictional character invented to make our courses more compelling, Frank represents our whole approach to learning.  With his honest, matter-of-fact and candid approach, Frank cuts through the jargon and finds himself piecing together a business blueprint that’s really worth sharing.

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